Plain-language field glossary

107 words that make a system easier to see.

Use the vocabulary to ask a sharper question—not to make a simple idea sound complicated.

A

Access
Who is allowed to join, perform or benefit.
Act
A bill after passage and assent.
Aggregator
Intermediary organising distributed output.
Announcement inflation
Intentions counted as though they were operating projects.
Average length of stay
Nights per booking.
Average room price (ADR)
The average price earned from each room sold.

B

Bespoke
Made to a client’s specification.
Bidder depth
Number and seriousness of competing buyers.
Bill
A legislative proposal before it becomes law.
Buffer time
Extra time kept aside for delays or surprises.

C

CAC
All-in customer acquisition cost.
Carrying capacity
Use a place can sustain without unacceptable damage.
Channel mix
Share sold through each route to market.
Clienteling
Long-term, individual relationship-based selling.
Cohort
Customers acquired in the same period, tracked together.
Collective bargaining
Negotiating as a group rather than alone.
Common application form
One filing that populates several applications.
Contribution margin
What remains from a sale after all direct and variable costs.
Counterfactual
What would likely have happened without the intervention.
Cupping
Structured tasting used to evaluate tea.
Curation
Choosing what to show and how to explain it.
Customer lifetime value
Profit across the relationship, not one transaction.

D

Dilution
Ownership reduction when new shares are issued.

E

ETA
Estimated time of arrival.
Evidence against your idea
Information that challenges the explanation you currently prefer.
Example split
A simple example used to ask questions. It is not actual programme data.
Excise
State tax and regulation on alcohol.

F

F&I
Finance and insurance income attached to a sale.
Facilitation
Coordinating without replacing departmental authority.
Fill rate
The share of a dealer’s order delivered on time.
First-pass yield
Share of output accepted without rework.
Fixed operations
The parts and service side of a dealership.
Floor-plan finance
Borrowing used to hold vehicle stock; interest accrues daily.
Flush
A seasonal period of tea growth and plucking.

G

Greenlight
Decision to commit money and proceed.

H

Handoff
The moment responsibility passes from one person or team to another.

I

Informal economy
Work and trade that may not run through large or fully formal organisations.
Inventory age
How long an item has remained unsold.
Inventory turns
How many times stock sells and is replaced in a year.
IP
Rights in stories, characters and formats.

L

Label registration
State approval of a product and price before sale.
Lead time
Elapsed time from commitment to finished delivery.
Liquidity
The probability of a fast, successful match between the two sides of a marketplace.
Lot
A traceable quantity offered as one unit.

M

Meenakari
Enamelling metal through repeated colour application and firing.
Multi-homing
Participants using more than one platform.

O

Occupancy
Share of available capacity sold.
On-trade / off-trade
Bars and restaurants versus retail shops.
Onboard spend
Purchases after the ticket.
Orders per hour
How many orders a seller can prepare and serve in one hour.
Origin signal
Evidence that place is meaningfully connected to the product.

P

Payback period
Time until a cohort repays acquisition cost.
Piece rate
Payment for completed work rather than hours.
Power law
A distribution in which a very small number of outcomes produce most of the value.
Premiumisation
Shifting the mix towards higher-margin products.
Price discovery
Process by which market interaction produces a price.
Pro rata
Right to invest again to maintain ownership.
Provenance
The documented origin and history of a piece or product.
PUE
Power Usage Effectiveness: total facility power divided by power reaching computing equipment.

R

Rack utilisation
Share of saleable rack or power capacity occupied.
Realised price
Price actually achieved, not listed or hoped for.
Redundancy
Extra capacity that takes over after failure.
Regeneration
Improvement of ecological function, not merely lower harm.
Rejection
Output not accepted for payment or resale.
Repeatability
Ability to produce the same result cycle after cycle.
Representation
Who gets to explain a culture or practice, and how they choose to show it.
Reserve
Capital held for follow-on rounds.
Revenue mix
Share of income from different activities.
Revision
A clear statement of how your idea changed after the visit.
Rework
Correcting output that fails inspection.
Room revenue per available room (RevPAR)
Room revenue spread across every room, including empty rooms.
Route to market
The permitted path from producer to consumer.

S

Safe visitor limit
The number of visitors a place can handle without harming the place or the experience.
Sell-in
Goods sold from a company into the dealer channel.
Sell-out
Goods sold from the dealer to the actual customer. Only this is real demand.
Sell-through
Share of received inventory sold.
Service recovery
How the hotel fixes a problem and rebuilds the guest’s trust.
Settlement
Transfer of money and title after the auction.
Share of value
How much of the visitor’s total spending each person keeps.
Shelf life
Time a product remains saleable at intended quality.
Single window
Coordinated access to many approvals through one contact point.
SKU
A distinct stock-keeping unit, such as one size or colour.
SLA
A contractual service-level commitment.
Slate
The portfolio in development and production.
Standing committee
A smaller cross-party body that can examine detail and evidence.
Stewardship
Caring for a place or practice so it stays protected over time.
Store contribution
Store revenue after its direct variable and controllable costs.
Subordinate legislation
Rules and notifications made under authority granted by an Act.
Synthesis
A new explanation made by connecting evidence from several visits.

T

Take rate
Platform share of transaction value.
Threshold
The point where you enter a different kind of space and change your behaviour.
Tolerance
Permitted variation from a specified dimension.
Tool life
Useful output before a die or mould needs repair.
Traceability
Ability to follow a piece back through its production history.
Traveller list
The official list of people or bags expected on the journey.
Trust signal
A clue that helps a visitor feel safe choosing a seller.
Turnaround
Hours between one voyage ending and the next boarding.
TVPI
Total value divided by capital paid in.

U

Utilisation
The share of available capacity actually used.

V

Validation
Testing that a product meets its intended specification.
Value beyond money
Meaning or benefit that cannot be properly measured through price or revenue.
Visitor flow
How many visitors move through the site in a set amount of time.

W

Waste rate
Share made but not sold.
Work allocation
How designs and quantities are assigned.
Work for hire
Production for a fee with the commissioner owning the result.
Working capital
Cash locked up in materials, stock and unpaid invoices before anyone has paid.

Y

Yield
The share of output produced without scrap or rework.